Neutrogena

When you sexualize children in the media, you normalize the market for them in the streets.

Neutrogena aims to highlight this issue by creating the fake beauty brand Àvendre where people can "purchase" underage girls to support the nonprofit Girls Educational and Mentoring Services (GEMs).

 
avendre_printfour_v2.jpg

Copywriting: Anne-Sophie Collier, Kyle Honeycutt // Art Direction: Emma Walls // Photography: Manuel Garcia