Cannes Lions 2025 Winner
GOLD/Direct, SILVER/ Direct, SHORTLIST x 8

NY Festivals 2025 Winner
GOLD/ Activation & Engagement

Live events are getting longer and longer. But bladders aren’t getting any bigger.
And running to the bathroom feels like you’re guaranteed to miss something big.

So we used data to uncover the best opportunities to go potty – AKA “Potty-tunities” – during live events so people can finally go without the FOMO.

 We launched the campaign during the most action-packed cultural event there is: the Super Bowl.
A day when you don’t want to miss anything – the game, the ads, or the halftime show.
So we turned our 8 million dollar media buy into a bathroom break


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